Accessibility Statement
Built to work for every customer, however you browse and buy.
We want anyone — including people who use a screen reader, navigate by keyboard, browse with a screen magnifier, or have a motor, cognitive, or visual condition — to be able to learn about Cutting Drops and complete a purchase on this site. This page sets out our commitment, what we've already done, what we know still needs work, and how to reach us directly if something isn't working for you.
Our commitment
The Minerals Lab is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We're working towards conformance with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA — the internationally recognised standard referenced by accessibility law and guidance in every country we ship to.
We treat this as ongoing work rather than a box we've ticked once. Our theme, product pages, and the custom pages we publish (like this one) are built and reviewed with accessibility in mind, and we welcome — and actively want — feedback from real customers using assistive technology, because that's the only way we find what an automated check misses.
This statement is a genuine account of where we are, not a guarantee of full, error-free conformance at every point in time. If you find something that doesn't work for you, please tell us — see the contact section below.
Keyboard access
Our theme's navigation, cart, and interactive elements are built to be operable using a keyboard alone, with a visible focus indicator as you tab through the page.
Screen reader structure
Pages use semantic HTML — proper headings, landmarks, and labelled links and buttons — so screen readers can announce and navigate the page in a logical order.
Motion & contrast
Decorative animation on our custom pages automatically switches off if your device's "reduce motion" setting is on, and we aim for text and background colour combinations that meet WCAG AA contrast ratios.
The specific technical steps behind this commitment.
Accessibility isn't one setting to switch on — it's a series of smaller decisions across the site. Here's what that looks like in practice.
Descriptive alt text on product imagery
We write descriptive alternative text for product photography so screen reader users know what an image shows, not just that an image exists.
Meaningful heading structure
Pages use a single top-level heading followed by nested subheadings, so assistive technology users can jump between sections instead of reading everything in a straight line.
Resizable, reflowing text
Text can be zoomed or resized in your browser without content overlapping or being cut off, for customers who read at a larger size.
Form labels & error messages
Fields such as your address or contact details at checkout are labelled clearly, and errors are described in plain text rather than by colour alone.
Reduced-motion support
Every scroll animation and moving graphic on our custom pages checks your operating system's reduce-motion preference and switches to a static equivalent automatically.
A real inbox, not just a form
Every accessibility report goes to a person on our small team by email, phone, or live chat — never into an automated queue with no follow-up.
Areas we've identified ourselves and are actively improving.
We reviewed our own site while preparing this statement and found a few things that don't yet meet the standard we're aiming for. Rather than hide that, here it is — plainly, with what we're doing about each one.
Why we treat this as a genuine priority, not paperwork.
Digital accessibility is addressed differently in each of the countries we ship to. Here's the background relevant to online retail specifically.
AUAustralia
The Disability Discrimination Act 1992 (Cth) prohibits discrimination on the basis of disability, including in the provision of goods and services — a scope the Australian Human Rights Commission and Australian courts have found extends to websites and online services. There's no single mandated technical standard for private commercial websites, but WCAG 2.1 AA is the benchmark referenced in Australian guidance and complaint outcomes.
USUnited States
Title III of the Americans with Disabilities Act (ADA) prohibits disability discrimination by "places of public accommodation." US courts have increasingly treated commercial websites, including online-only retailers, as falling within that scope, and web accessibility lawsuits and demand letters against e-commerce sites are common — often citing WCAG 2.1 AA as the reference standard for what "accessible" means in practice, even though the US Department of Justice has not issued a single binding technical regulation for private businesses.
We treat this legal environment as a reason to genuinely improve the site, not merely to publish a statement. This page describes real, ongoing work rather than a claim of full compliance, because an inaccurate claim of full accessibility can itself increase legal risk if it turns out not to be true.
GBUnited Kingdom
The Equality Act 2010 requires service providers to make reasonable adjustments for disabled customers, which UK guidance interprets as extending to websites and digital services. WCAG 2.1 AA, referenced by the technical standard EN 301 549, is the widely accepted benchmark for what a reasonable adjustment looks like online.
CACanada
The federal Accessible Canada Act sets accessibility obligations primarily for federally regulated organisations, while provinces set their own rules for other businesses — most notably Ontario's Accessibility for Ontarians with Disabilities Act (AODA), which requires many organisations doing business in Ontario to meet WCAG 2.0 Level AA for their websites. We apply the more current WCAG 2.1 AA standard across the board rather than tracking province-by-province minimums separately.
NZNew Zealand
The Human Rights Act 1993 prohibits disability discrimination in the provision of goods and services. New Zealand's Web Accessibility Standard formally applies to public sector websites rather than private retailers, but it — and WCAG — represent the recognised good-practice benchmark that New Zealand consumers and regulators reference for private-sector sites too.
Checkout, payments, and some embedded tools sit outside our own code.
What this means for you
Our checkout, payment processing, and account log-in are all provided directly by Shopify's own platform, which Shopify tests and maintains independently of us. Our product review widget and any embedded video player are likewise supplied by third-party providers.
If you experience an accessibility barrier in one of these third-party components, please still tell us — we'll raise it with the relevant provider on your behalf, and in the meantime help you complete your purchase or enquiry another way, such as by phone or email.
Found something that doesn't work for you? Tell us exactly that.
The most useful report tells us what page you were on, what device and assistive technology you were using (for example a screen reader, screen magnifier, or voice control software), and what happened versus what you expected. We'll acknowledge your message within 1 business day and let you know what we're doing about it.
help.themineralslab@gmail.com — the fastest way to reach us with details or screenshots.
Phone
+61 479 095 200, Monday–Friday, 9:00 AM–5:00 PM AEST (GMT+10:00, Brisbane).
Live chat
Available directly on themineralslab.com during support hours, if typing in real time works better for you than email.
We'd genuinely rather hear it from you than not.
If any part of shopping at The Minerals Lab hasn't worked for you because of how a page was built, that's on us to fix — not something for you to work around. Reach out and we'll help directly.
URBAN CLOTHING PTY LTD (ABN 78 671 782 111), trading as The Minerals Lab · 66 Windemere Road, Alexandra Hills, Queensland 4161, Australia · Page last updated: 6 September 2026